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Expansion & Establishment
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Operational Efficiency & Planning
Measuring Social Impact
Revenue Generation
Digital Strategy & Transformation
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PAST PROJECTS
Human Rights Foundation
Supply Chain Operations
About the Client
Human Rights Advocacy and Research Foundation (HRF) is a non-profit, secular, civil society institution working at the regional level for the promotion and protection of human rights. Started in 1993, it seeks to strengthen the ongoing work of human rights organizations and assist in networking for building a strong human rights movement. HRF works to promote a clean and safe ecosystem for sustainable development and governance and strives for power that is decentralized, democratic, transparent and accountable.
The Problem
HRF requires 180 Degrees Consulting JMC to help connect skilled people (such as people skilled in making bamboo baskets) with appropriate organizations and personnel who have expertise in that particular field. The objective here is to help these communities perform their work more systematically and with right guidance and training.
Further, we shall assist these communities with potential requisites and the onboarding procedure for the items made by them on e-commerce platforms and other such platforms. This would entail strategising the basic requirements such as products, scale and logistics.
Project Deliverables
A comprehensive report detailing the following aspects:
1. Preliminary Research of the four industries: Pottery, Terracotta, Textiles and Perishables.
2. A database comprising training and skill enhancement institutes on the basis of past work, feasibility and relevance.
3. Analysis of supply chain and logistic channels for perishable and non perishable items
4. An in-depth guide to help launch the products on different websites and platforms to facilitate higher sales
The Approach
Research: The project included primary and secondary research to better understand industry market scenarios and the market presence of private and public sector players. The team began strategizing the ecommerce guide by holding regular brainstorming sessions to incorporate the consultants' diverse experiences and perspectives. The parameters established during this procedure aided in maintaining database consistency.
Synthesis: The team then examined all of the parameters under each deliverable in order to deliver a database of training institutes and a supply chain analysis that covered all of the artisans' requirements. Available Funds, Production Capacity, Partnership T&Cs, etc. were used to determine the parameters.
Curation: After a thorough sorting, analysis, and interpretation of partnership T&Cs with the assistance of our mentors, the consultants designed the training institute and in-depth guide to assist artisans in choosing appropriate ecommerce platforms to launch their products on and related procedures. The database for training institutes was also virtually verified by the consultants.
Presentation: Finally, the database and guide for e-commerce platforms were combined into a comprehensive presentation for the client. The team also walked the client through the presentation.
UN SDGs Covered
SDG 4. Quality Education
SDG 8. Good Jobs and Economic Growth
SDG 9. Innovation and Infrastructure
SDG 10. Reduced Inequalities
SDG 11. Sustainable cities and communities
About the Client
Human Rights Advocacy and Research Foundation (HRF) is a non-profit, secular, civil society institution working at the regional level for the promotion and protection of human rights. Started in 1993, it seeks to strengthen the ongoing work of human rights organizations and assist in networking for building a strong human rights movement. HRF works to promote a clean and safe ecosystem for sustainable development and governance and strives for power that is decentralized, democratic, transparent and accountable.
The Problem
HRF requires 180 Degrees Consulting JMC to help connect skilled people (such as people skilled in making bamboo baskets) with appropriate organizations and personnel who have expertise in that particular field. The objective here is to help these communities perform their work more systematically and with right guidance and training.
Further, we shall assist these communities with potential requisites and the onboarding procedure for the items made by them on e-commerce platforms and other such platforms. This would entail strategising the basic requirements such as products, scale and logistics.
Project Deliverables
A comprehensive report detailing the following aspects:
1. Preliminary Research of the four industries: Pottery, Terracotta, Textiles and Perishables.
2. A database comprising training and skill enhancement institutes on the basis of past work, feasibility and relevance.
3. Analysis of supply chain and logistic channels for perishable and non perishable items
4. An in-depth guide to help launch the products on different websites and platforms to facilitate higher sales
The Approach
Research: The project included primary and secondary research to better understand industry market scenarios and the market presence of private and public sector players. The team began strategizing the ecommerce guide by holding regular brainstorming sessions to incorporate the consultants' diverse experiences and perspectives. The parameters established during this procedure aided in maintaining database consistency.
Synthesis: The team then examined all of the parameters under each deliverable in order to deliver a database of training institutes and a supply chain analysis that covered all of the artisans' requirements. Available Funds, Production Capacity, Partnership T&Cs, etc. were used to determine the parameters.
Curation: After a thorough sorting, analysis, and interpretation of partnership T&Cs with the assistance of our mentors, the consultants designed the training institute and in-depth guide to assist artisans in choosing appropriate ecommerce platforms to launch their products on and related procedures. The database for training institutes was also virtually verified by the consultants.
Presentation: Finally, the database and guide for e-commerce platforms were combined into a comprehensive presentation for the client. The team also walked the client through the presentation.
UN SDGs Covered
SDG 4. Quality Education
SDG 8. Good Jobs and Economic Growth
SDG 9. Innovation and Infrastructure
SDG 10. Reduced Inequalities
SDG 11. Sustainable cities and communities
EcoSattva
Human Resource Management
About the Client
EcoSattva is a non-profit organization that works with India's villages, cities, and towns to create and execute evidence-based solutions to civic and environmental concerns. They try to link their work with the United Nations Sustainable Development Goals, and they work on initiatives such as waste management, afforestation, and water waste treatment, among other things. EcoSattva's mission is to create more inclusive and sustainable communities by applying evidence-based, partnership-based systemic solutions to civic issues.
Solid waste management, green cover management, and water body restoration are three of EcoSattva's key priority areas.
Problem Statement
Currently, EcoSattva’s HR department is being managed by only 1 person who is in-charge of 60+ staff members. Many of their procedures exist in practice but are not formalized. EcoSattva would like to greatly improve and build their internal human resources policies and processes. To help the organization formalize their policies and create a formal HR department, our team helped EcoSattva design very comprehensive and detailed HR Policies that they can put into place for the same.
Project Deliverables
A comprehensive Human Resource Policy report detailing the following aspects:
1. On-boarding policies to standardize the recruitment structure and processes.
2. Off-boarding policies including the ones on termination and resignation.
3. COVID-19 policies such as Work from Home terms.
4. Code of Conduct which details workplace conduct and issues such as sexual harassment, anti-discrimination, workplace attire etc.
5. Referral Programs
6. Employee feedback mechanism and Job Satisfaction Aspects
7. Performance Management and Appraisal Policies
8. Training and Development Trajectory to elaborate the growth path of an employee in the organization and ways to achieve it.
Approach
Research: While strategizing the drafting of the HR policy, the team started by holding regular brainstorming sessions to put the consultants' different experiences and thoughts into play. The subheaders created during this procedure aided in the creation of a comprehensive policy framework.
Synthesis: The team went on to examine all of the subheaders under each deliverable in order to cover all of the important aspects of the HR policy. Standard HR policy guidelines and best practices from the domain were used to create the subheaders.
Curation: The consultants designed the final policy for the Client after a comprehensive sorting, analysis, and interpretation of HR policies utilizing the company's previous policy draughts, other reliable HR domain sources, and with support from our mentors.
Presentation: Finally, the policies were collated into a comprehensive presentation that was shared with the client. The client was also taken through the presentation by the team.
UN SDGs Covered
SDG 8. Decent Jobs and Economic Growth
SDG 3. Good Health and Well Being
About the Client
EcoSattva is a non-profit organization that works with India's villages, cities, and towns to create and execute evidence-based solutions to civic and environmental concerns. They try to link their work with the United Nations Sustainable Development Goals, and they work on initiatives such as waste management, afforestation, and water waste treatment, among other things. EcoSattva's mission is to create more inclusive and sustainable communities by applying evidence-based, partnership-based systemic solutions to civic issues.
Solid waste management, green cover management, and water body restoration are three of EcoSattva's key priority areas.
Problem Statement
Currently, EcoSattva’s HR department is being managed by only 1 person who is in-charge of 60+ staff members. Many of their procedures exist in practice but are not formalized. EcoSattva would like to greatly improve and build their internal human resources policies and processes. To help the organization formalize their policies and create a formal HR department, our team helped EcoSattva design very comprehensive and detailed HR Policies that they can put into place for the same.
Project Deliverables
A comprehensive Human Resource Policy report detailing the following aspects:
1. On-boarding policies to standardize the recruitment structure and processes.
2. Off-boarding policies including the ones on termination and resignation.
3. COVID-19 policies such as Work from Home terms.
4. Code of Conduct which details workplace conduct and issues such as sexual harassment, anti-discrimination, workplace attire etc.
5. Referral Programs
6. Employee feedback mechanism and Job Satisfaction Aspects
7. Performance Management and Appraisal Policies
8. Training and Development Trajectory to elaborate the growth path of an employee in the organization and ways to achieve it.
Approach
Research: While strategizing the drafting of the HR policy, the team started by holding regular brainstorming sessions to put the consultants' different experiences and thoughts into play. The subheaders created during this procedure aided in the creation of a comprehensive policy framework.
Synthesis: The team went on to examine all of the subheaders under each deliverable in order to cover all of the important aspects of the HR policy. Standard HR policy guidelines and best practices from the domain were used to create the subheaders.
Curation: The consultants designed the final policy for the Client after a comprehensive sorting, analysis, and interpretation of HR policies utilizing the company's previous policy draughts, other reliable HR domain sources, and with support from our mentors.
Presentation: Finally, the policies were collated into a comprehensive presentation that was shared with the client. The client was also taken through the presentation by the team.
UN SDGs Covered
SDG 8. Decent Jobs and Economic Growth
SDG 3. Good Health and Well Being
Green City Growers
Social Impact Measurement
About the Client
Green City Growers is a mission-driven organisation that converts underutilised areas into biodiverse, productive landscapes, allowing for quick access to hyper-local food and supporting self-sufficiency through participation. With the primary goal of providing households with the infrastructure, equipment, and training they need to grow their own produce at home, as well as contributing to the creation of more ecologically sustainable, nutrient-dense food supplies in small urban and suburban areas, By the spring of 2009, GCG had established long-term ties with firms such as Harvard Pilgrim Healthcare and B.good restaurants, allowing it to service both residential and commercial consumers.
Problem Statement
Green City Growers has three kinds of programmes that it organises in the season:
1. School and Youth Programs: Aiming to increase eco-literacy and gardening training among students in schools.
2. Older Living Programs: Getting the senior population involved in hands-on gardening activities like flowering, pickling, and so on.
3. Residential/Tenant Programs
In the context of the aforementioned programmes, GCG wants us to help them assess the social impact created by these programmes on the target audience and how effective they have been in bringing about the desired social change.
Approach
A) Designing the Study: Research to understand the client and their problem statement and Literature Review to understand social impact.
B) Data Collection: Designed three program-specific questionnaires based on the DAC Framework and developed survey tools including sampling requirements.
C) Data Consolidation:
Cleaned and sorted data, representing them in excel dashboards for further analysis.
D) Data Analysis & Reporting
Qualitative and Quantitative analysis to draw inferences.
About the Client
Green City Growers is a mission-driven organisation that converts underutilised areas into biodiverse, productive landscapes, allowing for quick access to hyper-local food and supporting self-sufficiency through participation. With the primary goal of providing households with the infrastructure, equipment, and training they need to grow their own produce at home, as well as contributing to the creation of more ecologically sustainable, nutrient-dense food supplies in small urban and suburban areas, By the spring of 2009, GCG had established long-term ties with firms such as Harvard Pilgrim Healthcare and B.good restaurants, allowing it to service both residential and commercial consumers.
Problem Statement
Green City Growers has three kinds of programmes that it organises in the season:
1. School and Youth Programs: Aiming to increase eco-literacy and gardening training among students in schools.
2. Older Living Programs: Getting the senior population involved in hands-on gardening activities like flowering, pickling, and so on.
3. Residential/Tenant Programs
In the context of the aforementioned programmes, GCG wants us to help them assess the social impact created by these programmes on the target audience and how effective they have been in bringing about the desired social change.
Approach
A) Designing the Study: Research to understand the client and their problem statement and Literature Review to understand social impact.
B) Data Collection: Designed three program-specific questionnaires based on the DAC Framework and developed survey tools including sampling requirements.
C) Data Consolidation:
Cleaned and sorted data, representing them in excel dashboards for further analysis.
D) Data Analysis & Reporting
Qualitative and Quantitative analysis to draw inferences.
Child Rights and You
Design & Strategy
About the Client
CRY, a world-renowned Indian NGO has been working towards providing a happier and healthier childhood to underprivileged children for the past 40 years. They strive to enact rights in areas pertaining to the survival, development and protection of children. CRY is currently associated with up to 102 grassroots NGOs across 19 States in India. They have successfully uplifted the lives of over 3 million children.
Problem Statement
Owing to the COVID-19 pandemic and its long lasting effects, the lives of children have been disrupted significantly. Many students have little to no outlet to express their emotions or relieve their stress. This is where we stepped in. Our consultants created a module for school children, which focused on mental health. The module will be dispersed amongst students, particularly from government schools. The endeavour will be carica executed pan-India by CRY.
Approach
Research: We started our Project by conducting in-depth research and analysis of our audience, the students of Government schools in Delhi. We concluded that there was a lack of awareness of mental health. Consequently, our plan of action was to introduce these children to the concept of mental health in a comprehensive yet simplified manner.
Synthesis: We started our Project by conducting in-depth research and analysis of our audience, the students of Government schools in Delhi. We concluded that there was a lack of awareness of mental health. Consequently, our plan of action was to introduce these children to the concept of mental health in a comprehensive yet simplified manner.
We boiled down this vast topic by focusing primarily on 6 significant emotions. We picked them specifically after taking into consideration what our target audience might be most familiar with. Eventually, we produced a Module which had simple and direct content with colourful illustrations and engaging activities incorporated into it
Curation: Each emotion was explained through infographics and activities. Questions like "what emotion are you feeling", "signs that you are feeling it" and "how to cope with it" were answered
Presentation: A brief introduction to mental health and different ways it affects individuals was given at the beginning of the Module. Towards the end, ways to cope with emotions and activities that could be taken up to handle these emotions were specified. The Module emphasized asking for help and tries to normalise the topic.
About the Client
CRY, a world-renowned Indian NGO has been working towards providing a happier and healthier childhood to underprivileged children for the past 40 years. They strive to enact rights in areas pertaining to the survival, development and protection of children. CRY is currently associated with up to 102 grassroots NGOs across 19 States in India. They have successfully uplifted the lives of over 3 million children.
Problem Statement
Owing to the COVID-19 pandemic and its long lasting effects, the lives of children have been disrupted significantly. Many students have little to no outlet to express their emotions or relieve their stress. This is where we stepped in. Our consultants created a module for school children, which focused on mental health. The module will be dispersed amongst students, particularly from government schools. The endeavour will be carica executed pan-India by CRY.
Approach
Research: We started our Project by conducting in-depth research and analysis of our audience, the students of Government schools in Delhi. We concluded that there was a lack of awareness of mental health. Consequently, our plan of action was to introduce these children to the concept of mental health in a comprehensive yet simplified manner.
Synthesis: We started our Project by conducting in-depth research and analysis of our audience, the students of Government schools in Delhi. We concluded that there was a lack of awareness of mental health. Consequently, our plan of action was to introduce these children to the concept of mental health in a comprehensive yet simplified manner.
We boiled down this vast topic by focusing primarily on 6 significant emotions. We picked them specifically after taking into consideration what our target audience might be most familiar with. Eventually, we produced a Module which had simple and direct content with colourful illustrations and engaging activities incorporated into it
Curation: Each emotion was explained through infographics and activities. Questions like "what emotion are you feeling", "signs that you are feeling it" and "how to cope with it" were answered
Presentation: A brief introduction to mental health and different ways it affects individuals was given at the beginning of the Module. Towards the end, ways to cope with emotions and activities that could be taken up to handle these emotions were specified. The Module emphasized asking for help and tries to normalise the topic.
Books For All
Market Entry
About the Client
Books for All is a social initiative under the umbrella of NGO Guzarish, which aims at providing affordable books to all. The initiative AUDI envisions ensuring that all kids read, learn and develop holistically, irrespective of their background. Books for All has its presence felt across the country with 500+ NGO Partners and 35+ government school partners.
Problem Statement
Keen on expanding its operations by entering the market for audiobooks, Books For All wanted to provide millions of kids across the country, who fall mishand in the category of visually impaired or migrant kids and face a continuous challenge in their A education due to physical disability and language barriers respectively, with audiobooks which prove to be the best educational tool to bridge this gap.
However, audiobooks in the social sector, in an Indian context, is an untapped market that hasn't been operating full-fledged. To help intensify their efforts, consultants of 180DC JMC conducted thorough research to understand the intricacies of this latent market.
Approach
Research: The consultants hypothesised that it was imperative to conduct a feasibility study, which involved understanding the market from the point of view of two major key players: key competitors and partner institutions & potential customers. Preliminary research was done on the market and key players operating in the same, which was then compiled into research reports.
Synthesis: The team prepared surveys for potential collaborators and beneficiary organisations and contacted them to gauge the demand for audiobooks. Another questionnaire was drafted by the team, which aimed at reaching out to competitor organisations, to get an insight into the feasibility and operational details of the market.
Curation: Using certain metrics and frameworks to evaluate the case, the team drafted recommendations to facilitate the Client in making an informed decision. The data and recommendations were condensed and used to prepare the final project report for the Client Presentation.
Presentation: Finally, the recommendations were compiled into a comprehensive feasibility report, which was then shared with the Client. The team sat down with the client to walk them through the report and to answer their queries.
About the Client
Books for All is a social initiative under the umbrella of NGO Guzarish, which aims at providing affordable books to all. The initiative AUDI envisions ensuring that all kids read, learn and develop holistically, irrespective of their background. Books for All has its presence felt across the country with 500+ NGO Partners and 35+ government school partners.
Problem Statement
Keen on expanding its operations by entering the market for audiobooks, Books For All wanted to provide millions of kids across the country, who fall mishand in the category of visually impaired or migrant kids and face a continuous challenge in their A education due to physical disability and language barriers respectively, with audiobooks which prove to be the best educational tool to bridge this gap.
However, audiobooks in the social sector, in an Indian context, is an untapped market that hasn't been operating full-fledged. To help intensify their efforts, consultants of 180DC JMC conducted thorough research to understand the intricacies of this latent market.
Approach
Research: The consultants hypothesised that it was imperative to conduct a feasibility study, which involved understanding the market from the point of view of two major key players: key competitors and partner institutions & potential customers. Preliminary research was done on the market and key players operating in the same, which was then compiled into research reports.
Synthesis: The team prepared surveys for potential collaborators and beneficiary organisations and contacted them to gauge the demand for audiobooks. Another questionnaire was drafted by the team, which aimed at reaching out to competitor organisations, to get an insight into the feasibility and operational details of the market.
Curation: Using certain metrics and frameworks to evaluate the case, the team drafted recommendations to facilitate the Client in making an informed decision. The data and recommendations were condensed and used to prepare the final project report for the Client Presentation.
Presentation: Finally, the recommendations were compiled into a comprehensive feasibility report, which was then shared with the Client. The team sat down with the client to walk them through the report and to answer their queries.
Khel Khel Mein Foundation
Fundraising
About the Client
Khel Khel Mein Foundation started in 2013 as a Teach for India Fellow-led initiative to expose children from low-income communities to sports. It aims to facilitate holistic development among vulnerable youth through structured sports to overcome adversity and flourish in a fast-changing world. Its vision is to foster a culture of sports across communities in India where children play, perform, prosper.
Problem Statement
Our clients' only source of revenue has been donations from High Net Worth Individuals (HNIs) and retail investors; they wanted 180 DC JMC to explore fundraising opportunities as well as create a sample pitch deck for them, to reach out to companies for potential CSR funding. They also wanted information about agencies which provide HNI database.
The deliverables set were as follows
Creating a database for potential government grants and fellowships that the organization can avail.
Creating a sample pitch deck.
Providing them information about agencies which provide HNI database.
Approach
Research: A different approach was taken for each deliverable to identify key problem areas done by exhaustive research around the functioning of our client and the development sector at large.
Synthesis: To ensure that our database was credible, our team undertook a comprehensive approach to check the reliability of the information collected and eligibility criteria to ensure that our client could benefit from the research.
Curation: Team collated all information with regards to funding sources from Government grants, fellowships to CSR initiatives.
Presentation: Finally, the recommendations were compiled into a comprehensive report which was then shared with the client. The team also walked the client through the Pitch deck created by the consultants.
About the Client
Khel Khel Mein Foundation started in 2013 as a Teach for India Fellow-led initiative to expose children from low-income communities to sports. It aims to facilitate holistic development among vulnerable youth through structured sports to overcome adversity and flourish in a fast-changing world. Its vision is to foster a culture of sports across communities in India where children play, perform, prosper.
Problem Statement
Our clients' only source of revenue has been donations from High Net Worth Individuals (HNIs) and retail investors; they wanted 180 DC JMC to explore fundraising opportunities as well as create a sample pitch deck for them, to reach out to companies for potential CSR funding. They also wanted information about agencies which provide HNI database.
The deliverables set were as follows
Creating a database for potential government grants and fellowships that the organization can avail.
Creating a sample pitch deck.
Providing them information about agencies which provide HNI database.
Approach
Research: A different approach was taken for each deliverable to identify key problem areas done by exhaustive research around the functioning of our client and the development sector at large.
Synthesis: To ensure that our database was credible, our team undertook a comprehensive approach to check the reliability of the information collected and eligibility criteria to ensure that our client could benefit from the research.
Curation: Team collated all information with regards to funding sources from Government grants, fellowships to CSR initiatives.
Presentation: Finally, the recommendations were compiled into a comprehensive report which was then shared with the client. The team also walked the client through the Pitch deck created by the consultants.
Night Spotting Project
Strategy & Social Media
About the Client
Night Spotting Project (NSP) is an outreach project to study the nocturnal mammals of South and Southeast Asia focusing primarily on species such as Sunda colugo, the slow Lori's and the flying squirrels and ranging thorough research from bioacoustics, behaviour and human-wildlife relationships.
Problem Statement
NSP has the following two problem statements:
1) The organisation currently receives funds from varied sources including grants, donations and online sale of
merchandise among others. They wish to establish a more efficient and stable income generation stream.
2) Night Spotting Project wishes to improve engagement online and require the development of a marketing and
social media strategy.
Project Deliverables
A comprehensive report detailing the following:
1) Improving the revenue from existing channels (product merchandise)
1. Analysing the shortcomings in the current merchandise-sale model
-Reviewing case studies of similar organisations and their sales model
-Recommendations on areas of improvement and potential new strategies for expansion of sales
2. Social Media Strategy
-Ideating a social media strategy for the organisation pertaining to Linkedin and Instagram
-Suggesting long term strategies in respect to Search Engine Optimization, Content Development and Content
Calendar, using social media analytics tools
Approach
Research: We started the project by conducting extensive research about the not for profit organizations in the similar niche, which have a strong social media presence.
Synthesis: Extensive company research was done by the team on those seven organizations, with assistance from the the project mentor. Using the data collected, the consultants categorized
companies on certain parameters including the number of followers, the average number of likes and comments,
frequency of posting, target audience, hashtags, kind of content, user interaction, tags, and collaboration. The team also conducted an intensive research on NSP’s current merchandise
model.
Curation: The team collected all information with regards to increasing the social media presence of NSP by giving social media tips and recommendations, and improving the merchandise model by using the online mode, corporate partnerships to name a few.
Presentation: Consultants walked the client through the databases and recommendations, along with methodologies used to arrive at those solutions.
About the Client
Night Spotting Project (NSP) is an outreach project to study the nocturnal mammals of South and Southeast Asia focusing primarily on species such as Sunda colugo, the slow Lori's and the flying squirrels and ranging thorough research from bioacoustics, behaviour and human-wildlife relationships.
Problem Statement
NSP has the following two problem statements:
1) The organisation currently receives funds from varied sources including grants, donations and online sale of
merchandise among others. They wish to establish a more efficient and stable income generation stream.
2) Night Spotting Project wishes to improve engagement online and require the development of a marketing and
social media strategy.
Project Deliverables
A comprehensive report detailing the following:
1) Improving the revenue from existing channels (product merchandise)
1. Analysing the shortcomings in the current merchandise-sale model
-Reviewing case studies of similar organisations and their sales model
-Recommendations on areas of improvement and potential new strategies for expansion of sales
2. Social Media Strategy
-Ideating a social media strategy for the organisation pertaining to Linkedin and Instagram
-Suggesting long term strategies in respect to Search Engine Optimization, Content Development and Content
Calendar, using social media analytics tools
Approach
Research: We started the project by conducting extensive research about the not for profit organizations in the similar niche, which have a strong social media presence.
Synthesis: Extensive company research was done by the team on those seven organizations, with assistance from the the project mentor. Using the data collected, the consultants categorized
companies on certain parameters including the number of followers, the average number of likes and comments,
frequency of posting, target audience, hashtags, kind of content, user interaction, tags, and collaboration. The team also conducted an intensive research on NSP’s current merchandise
model.
Curation: The team collected all information with regards to increasing the social media presence of NSP by giving social media tips and recommendations, and improving the merchandise model by using the online mode, corporate partnerships to name a few.
Presentation: Consultants walked the client through the databases and recommendations, along with methodologies used to arrive at those solutions.
Paint It Red
Enhancing Revenue Streams
About the Client
Paint It Red centers its activities to promote menstrual rights and address the existing lacunae
in proper menstruation facilities accessed by women in India. They believe menstruation to be
a fundamental human right which should be accorded to every women. Paint It Red empowers
communities by providing them with the tools necessary to combat and eliminate stereotypes
around periods, creating a space for menstrual rights and reducing period poverty.
Problem Statement
PIR has been currently funding its operations primarily through grants and donations, which
are most often irregular in nature. They have also partnered up with ‘Say it With a Pin’, an
organisation manufacturing and selling badges, and share mutual profits in return for social
collaboration.
They wanted us to help them generate an alternate mechanism that provides them with a
constant and stable revenue stream.
Project Deliverables
The deliverables that the Project Team at 180 Degrees Consulting JMC, worked for Paint It Red,
its client, includes:
-Provisions to provide the organization with ideas and concrete plans and options for
expansion of product merchandise
-Providing with alternative income stream options that are feasible for the organization
-In depth research provided with an inclusive social media marketing implementation
plan
The final report for Paint It Red has been consolidated to achieve the following objectives:
● To identify and contact suitable collaborators for potential products according to
feasibility and relevance
● To research and collect data about alternative income streams apart from product
merchandise
● To come up structured plan to tap into the social media space and to maximise outreach
APPROACH
Deliverable 1
Stage 1: Search & Compilation
The initial phase comprised of research done on the various product lines that Paint It
Red could diversify into through extensive market research, with emphasis placed on
already existing small-business produced products in the market. Various product lines
like jewellery, personal care, and menstrual products were finalised. Then, a database
was prepared of 40 businesses that could be potential collaborators for Paint It Red.
Stage 2: Initial Contact for Potential Collaboration
In the next phase, each business listed on the database was contacted anonymously by
the consultants and an inquiry was done as to whether they would be interested in a
collaboration with and NGO, and on the basis of their responses, the organizations were
highlighted in colors, white and green in specific.
Organizations highlighted in white were not interested in collaboration with a NGO or any
organization in particular or did not have unanimity with the requirements of the agency
or were filtered white due to lack of contact information or viable reach.
Organizations highlighted in green, provided high score for current collaboration and for
future references for the agency.
Stage 3: Streamlining of Database
The preliminary phase done on crafting the database of suitable collaborators specifically
emphasizing on having small businesses as our potential collaborators was studied thoroughly
by Paint It Red and methodically in accordance to the suitable requirements and consensus of
the agency and the suited organization. Subsequently, as the list was exhausted, agencies
were categorized in a well tabulated form.
Stage 4: Approval by the Agency
It was specified by the agency that they didn’t just need a collaborator to disseminate about the
agency’s motto and initiative and how supporting and centered it is for women in specific but to
also find a channel for their income.
Subsequently, keeping in mind about the requirements of the agency, two companies – Firdous
organic and Kadhaa official exhibited potential prospects.
A proper presentation and study was made to the clients by the consultants about the data
formed and suitable prospects. After having a deliberate research, the clients agreed on
pursuing with – Firdous organic and Kadhaa official as their potential collaborators.
Stage 5: Follow up with Potential Collaborators
Our consultants were in constant contact with the potential organizations via call or email to
keep them updated about the collaboration.
As a result, a questionnaire was formulated and circulated to these prospects to learn about
their requirements to come forth a deal providing both the parties are well met.
Deliverable 2
Search & Brainstorm:
The first stage involved searching for influencers and potential collaborators that will help in promoting and sponsoring the organisation’s cause through certain deal terms and conditions. Along with this, several NSS units of various colleges were searched that have undergone similar projects and would want to work towards the cause. Further, to achieve the income objective idea, various crowdfunding ideas were formulated through team brainstorming sessions.
Compilation of Ideas:
After extensive research, the ideas were compiled together. A database for different type of influencers was compiled along with several potential collaborators involved in manufacturing of various items. A database for NSS units was also compiled with their projects. For the crowdfunding ideas, among 12 recommendations, some of
them were:
● Teach a skill
● Used book sale
● Friendraising
● Organising a bake sale
● Organising a documentary screening or play
● Collaboration with small business
Collection of Information: Once the compilation was done, the consultants moved forward to collect information on the relevance and viability of the ideas. The NSS units of many colleges were contacted and after thorough research 4 NSS projects were deemed suitable to fit with the organisation. Various potential collaborators were contacted through email about the various deal terms and conditions which was followed by a separate database for their answers. Information was collected on all the appropriate crowdfunding ideas.
Assessment and Final Decision Making
After the information was collected a meeting was set up with the clients and everyone together
decided upon the most fitting income generation schemes. The database of influencers and of NSS units to collaborate with were taken into account. Out of the many crowdfunding ideas, the most viable 3 were finalised:
● Teach a skill
● Used Book Sale
● Friendraising
Deliverable 3
Social Media Marketing Implementation Plan:
Our approach was to research various small businesses’ social media, and observe
which marketing tactics gain the most traction and reach. We observed that tactics
such as contests and giveaways gain a lot of traction as the viewer engages with the
posts in order to get a free gift.
● The team analysed the social media accounts of various other similar
organizations to see the spheres in which PIR lacks.
● Different routes were identified for the launch of various product lines both
virtually and through the channels of social media.
● The team also brainstormed on the concept of introducing Virtual Contests.
● Recommendations have been made about organising telecommunication and
virtual events and generating a general social media presence.
● The team delved deep into the areas of Social Media Marketing, On Ground
Campaigns and put a special emphasis on Influencer Marketing.
● Different influencers were identified whose beliefs aligned with the work of
Paint it Red.
● Influencers were grouped under seven different umbrella categories.
● The instagram reach and follower count were mentioned for each influencer.
● Further, a message template was drafted for any future communication
between the influencer and any PIR representative.
About the Client
Paint It Red centers its activities to promote menstrual rights and address the existing lacunae
in proper menstruation facilities accessed by women in India. They believe menstruation to be
a fundamental human right which should be accorded to every women. Paint It Red empowers
communities by providing them with the tools necessary to combat and eliminate stereotypes
around periods, creating a space for menstrual rights and reducing period poverty.
Problem Statement
PIR has been currently funding its operations primarily through grants and donations, which
are most often irregular in nature. They have also partnered up with ‘Say it With a Pin’, an
organisation manufacturing and selling badges, and share mutual profits in return for social
collaboration.
They wanted us to help them generate an alternate mechanism that provides them with a
constant and stable revenue stream.
Project Deliverables
The deliverables that the Project Team at 180 Degrees Consulting JMC, worked for Paint It Red,
its client, includes:
-Provisions to provide the organization with ideas and concrete plans and options for
expansion of product merchandise
-Providing with alternative income stream options that are feasible for the organization
-In depth research provided with an inclusive social media marketing implementation
plan
The final report for Paint It Red has been consolidated to achieve the following objectives:
● To identify and contact suitable collaborators for potential products according to
feasibility and relevance
● To research and collect data about alternative income streams apart from product
merchandise
● To come up structured plan to tap into the social media space and to maximise outreach
APPROACH
Deliverable 1
Stage 1: Search & Compilation
The initial phase comprised of research done on the various product lines that Paint It
Red could diversify into through extensive market research, with emphasis placed on
already existing small-business produced products in the market. Various product lines
like jewellery, personal care, and menstrual products were finalised. Then, a database
was prepared of 40 businesses that could be potential collaborators for Paint It Red.
Stage 2: Initial Contact for Potential Collaboration
In the next phase, each business listed on the database was contacted anonymously by
the consultants and an inquiry was done as to whether they would be interested in a
collaboration with and NGO, and on the basis of their responses, the organizations were
highlighted in colors, white and green in specific.
Organizations highlighted in white were not interested in collaboration with a NGO or any
organization in particular or did not have unanimity with the requirements of the agency
or were filtered white due to lack of contact information or viable reach.
Organizations highlighted in green, provided high score for current collaboration and for
future references for the agency.
Stage 3: Streamlining of Database
The preliminary phase done on crafting the database of suitable collaborators specifically
emphasizing on having small businesses as our potential collaborators was studied thoroughly
by Paint It Red and methodically in accordance to the suitable requirements and consensus of
the agency and the suited organization. Subsequently, as the list was exhausted, agencies
were categorized in a well tabulated form.
Stage 4: Approval by the Agency
It was specified by the agency that they didn’t just need a collaborator to disseminate about the
agency’s motto and initiative and how supporting and centered it is for women in specific but to
also find a channel for their income.
Subsequently, keeping in mind about the requirements of the agency, two companies – Firdous
organic and Kadhaa official exhibited potential prospects.
A proper presentation and study was made to the clients by the consultants about the data
formed and suitable prospects. After having a deliberate research, the clients agreed on
pursuing with – Firdous organic and Kadhaa official as their potential collaborators.
Stage 5: Follow up with Potential Collaborators
Our consultants were in constant contact with the potential organizations via call or email to
keep them updated about the collaboration.
As a result, a questionnaire was formulated and circulated to these prospects to learn about
their requirements to come forth a deal providing both the parties are well met.
Deliverable 2
Search & Brainstorm:
The first stage involved searching for influencers and potential collaborators that will help in promoting and sponsoring the organisation’s cause through certain deal terms and conditions. Along with this, several NSS units of various colleges were searched that have undergone similar projects and would want to work towards the cause. Further, to achieve the income objective idea, various crowdfunding ideas were formulated through team brainstorming sessions.
Compilation of Ideas:
After extensive research, the ideas were compiled together. A database for different type of influencers was compiled along with several potential collaborators involved in manufacturing of various items. A database for NSS units was also compiled with their projects. For the crowdfunding ideas, among 12 recommendations, some of
them were:
● Teach a skill
● Used book sale
● Friendraising
● Organising a bake sale
● Organising a documentary screening or play
● Collaboration with small business
Collection of Information: Once the compilation was done, the consultants moved forward to collect information on the relevance and viability of the ideas. The NSS units of many colleges were contacted and after thorough research 4 NSS projects were deemed suitable to fit with the organisation. Various potential collaborators were contacted through email about the various deal terms and conditions which was followed by a separate database for their answers. Information was collected on all the appropriate crowdfunding ideas.
Assessment and Final Decision Making
After the information was collected a meeting was set up with the clients and everyone together
decided upon the most fitting income generation schemes. The database of influencers and of NSS units to collaborate with were taken into account. Out of the many crowdfunding ideas, the most viable 3 were finalised:
● Teach a skill
● Used Book Sale
● Friendraising
Deliverable 3
Social Media Marketing Implementation Plan:
Our approach was to research various small businesses’ social media, and observe
which marketing tactics gain the most traction and reach. We observed that tactics
such as contests and giveaways gain a lot of traction as the viewer engages with the
posts in order to get a free gift.
● The team analysed the social media accounts of various other similar
organizations to see the spheres in which PIR lacks.
● Different routes were identified for the launch of various product lines both
virtually and through the channels of social media.
● The team also brainstormed on the concept of introducing Virtual Contests.
● Recommendations have been made about organising telecommunication and
virtual events and generating a general social media presence.
● The team delved deep into the areas of Social Media Marketing, On Ground
Campaigns and put a special emphasis on Influencer Marketing.
● Different influencers were identified whose beliefs aligned with the work of
Paint it Red.
● Influencers were grouped under seven different umbrella categories.
● The instagram reach and follower count were mentioned for each influencer.
● Further, a message template was drafted for any future communication
between the influencer and any PIR representative.
Barefoot EDU Foundation
Implementation Plan
About the Client
Barefoot Edu Foundation is a grassroots organization founded by a Young India Fellow, Teach for India Fellow and Harvard Graduate who trust in the potential of people. Barefoot Edu Foundation helps school leaders set creative paths to climb, circumvent, and knock down obstacles that stand in their way. Sometimes it involves deep diving into the school with a lot of resources and sometimes it involves a simple nudge.
Problem Statement
Meaningful Education Competition To provide the necessary platform, support and motivation to schools for implementing modern teaching and learning processes, Barefoot Edu Foundation has launched this Championship, to be held across 13 schools in Mumbai. There are certain activities that they will be organizing in schools which will have points allotted to them, the schools will get points on successful completion of the activities.
Our team helped Barefoot in planning the activities, creating a structure for documentation, an implementation plan of activities, an assessment tracker, and marketing and communication aids. A comprehensive report was created by our team to assist Barefoot Edu in implementing the Meaningful Education Competition Programme.
Project Deliverables
The project deliverables consist of the following:
1. Comprehensive Activity Plan
2. Structure For Documentation
3. Implementation Plan for the activities
4. Assessment Tracker for the Schools
5. Marketing and Communication Aids
About the Client
Barefoot Edu Foundation is a grassroots organization founded by a Young India Fellow, Teach for India Fellow and Harvard Graduate who trust in the potential of people. Barefoot Edu Foundation helps school leaders set creative paths to climb, circumvent, and knock down obstacles that stand in their way. Sometimes it involves deep diving into the school with a lot of resources and sometimes it involves a simple nudge.
Problem Statement
Meaningful Education Competition To provide the necessary platform, support and motivation to schools for implementing modern teaching and learning processes, Barefoot Edu Foundation has launched this Championship, to be held across 13 schools in Mumbai. There are certain activities that they will be organizing in schools which will have points allotted to them, the schools will get points on successful completion of the activities.
Our team helped Barefoot in planning the activities, creating a structure for documentation, an implementation plan of activities, an assessment tracker, and marketing and communication aids. A comprehensive report was created by our team to assist Barefoot Edu in implementing the Meaningful Education Competition Programme.
Project Deliverables
The project deliverables consist of the following:
1. Comprehensive Activity Plan
2. Structure For Documentation
3. Implementation Plan for the activities
4. Assessment Tracker for the Schools
5. Marketing and Communication Aids
Simple Education Foundation
Internal Restructuring
About the Client
Simple Education Foundation (SEF) is a not-for profit organization founded in 2013. It aims to You provide access to quality education for children, regardless of their social and economic backgrounds. Simple Education Foundation works with government schools to design and implement holistic school transformation programs that aim to foster a spirit of growth and ownership. The organization believes the stakeholders will ultimately take charge of the quality of learning and teaching within their schools.
The Project Team worked on the organizational reconstruction of the Simple Education Foundation to improve employee utilisation and increase the efficiency of the organisation, specifically their Programme Support Team to enable them to provide the best services they can.
Approach
Research: We started the project by conducting surveys and interviews to understand the functioning of the organisation and the problems faced by the various departments. This was instrumental in identifying key problem areas.
Synthesis: We researched extensively to understand techniques and tools that would help our client build the work culture that they envisioned for their organisation, and would automate mundane tasks to increase efficiency and employee optimisation.
Curation: We also designed a growth plan for the organisation to facilitate their overall organisational objective of expansion in the coming years.
Presentation: Finally, the recommendations were compiled into comprehensive report which was then shared with the client.
About the Client
Simple Education Foundation (SEF) is a not-for profit organization founded in 2013. It aims to You provide access to quality education for children, regardless of their social and economic backgrounds. Simple Education Foundation works with government schools to design and implement holistic school transformation programs that aim to foster a spirit of growth and ownership. The organization believes the stakeholders will ultimately take charge of the quality of learning and teaching within their schools.
The Project Team worked on the organizational reconstruction of the Simple Education Foundation to improve employee utilisation and increase the efficiency of the organisation, specifically their Programme Support Team to enable them to provide the best services they can.
Approach
Research: We started the project by conducting surveys and interviews to understand the functioning of the organisation and the problems faced by the various departments. This was instrumental in identifying key problem areas.
Synthesis: We researched extensively to understand techniques and tools that would help our client build the work culture that they envisioned for their organisation, and would automate mundane tasks to increase efficiency and employee optimisation.
Curation: We also designed a growth plan for the organisation to facilitate their overall organisational objective of expansion in the coming years.
Presentation: Finally, the recommendations were compiled into comprehensive report which was then shared with the client.
Play & Shine Foundation
Design & Strategy
About the Client
Play and Shine Foundation is a dynamic non-profit pan India initiative functioning at the grass root level through its local chapters. It works with communities to inspire and empower people to come together and create a holistic environment to enhance the spirit of learning and development. It works with a mission to build a sports culture where every individual receives the right mentorship and support to nurture and grow through sports, and a vision to guarantee every individual the right to have an equal opportunity to play sports.
Problem Statement
The COVID-19 pandemic created learning losses for children across the globe. These were not just limited to education, but physical training as well. In order to battle this challenge and ensure that the students are getting a holistic education, Play and Shine Foundation decided to shift its sports training to an online platform.
With the aim to collaborate with the government in order to deploy this online mode of teaching to Brihanmumbai Municipal Corporation (BMC) school students, Play and Shine Foundation sought assistance from 180DC JMC to design a hybrid sports curriculum for students of grades V to X.
Approach
Research: The team started the project by conducting an in-depth analysis to filter out relevant content from the prescribed NCERT booklets and other physical education books and material to finalise the syllabus for the subject.
Synthesis: In order to ensure that the content is up to date and relatable for the students, the consultants worked on adding current affairs, practical activities that can be performed by the students at home and demonstrating videos and graphics to the previously finalised content.
Curation: The team prepared three comprehensive powerpoint presentations grade wise (for grades V&VI, VII&VIII and IX&X) to be used by the trainers while teaching the students. The consultants also recorded videos and audios for the user manuals, explaining the working of online video conferencing platforms like Zoom and Google Meet.
About the Client
Play and Shine Foundation is a dynamic non-profit pan India initiative functioning at the grass root level through its local chapters. It works with communities to inspire and empower people to come together and create a holistic environment to enhance the spirit of learning and development. It works with a mission to build a sports culture where every individual receives the right mentorship and support to nurture and grow through sports, and a vision to guarantee every individual the right to have an equal opportunity to play sports.
Problem Statement
The COVID-19 pandemic created learning losses for children across the globe. These were not just limited to education, but physical training as well. In order to battle this challenge and ensure that the students are getting a holistic education, Play and Shine Foundation decided to shift its sports training to an online platform.
With the aim to collaborate with the government in order to deploy this online mode of teaching to Brihanmumbai Municipal Corporation (BMC) school students, Play and Shine Foundation sought assistance from 180DC JMC to design a hybrid sports curriculum for students of grades V to X.
Approach
Research: The team started the project by conducting an in-depth analysis to filter out relevant content from the prescribed NCERT booklets and other physical education books and material to finalise the syllabus for the subject.
Synthesis: In order to ensure that the content is up to date and relatable for the students, the consultants worked on adding current affairs, practical activities that can be performed by the students at home and demonstrating videos and graphics to the previously finalised content.
Curation: The team prepared three comprehensive powerpoint presentations grade wise (for grades V&VI, VII&VIII and IX&X) to be used by the trainers while teaching the students. The consultants also recorded videos and audios for the user manuals, explaining the working of online video conferencing platforms like Zoom and Google Meet.
Atom EI
Competitor Analysis
About the Client
Atom is a fitness and well-being startup that attempts to solve the problem of self regulation by using the principles of behavioral psychology, game design, and Al to help people achieve their goals. It stresses the importance of long-term habit building and sustaining oneself over the fitness trajectory.
Problem Statement
Atom is planning to enter a new setup wherein they will potentially provide coaching and/or therapy: either in person or virtually, to help people in a better fashion. This is facilitated by using the principles of behavioral psychology. The organization needed our help in understanding the opportunities in this new market, the working of established market players, and how well the market is positioned overall. To work out the overall market scenario and gauge the strengths and weaknesses of key competitors, the consultants carried out extensive market research and analyzed the same using the Kano Model Framework.
Approach
Competitor Research: The team reviewed the overall market scenario to gain an insight into how well the market is addressed. The team drafted a list of 25 competitors out of which the top 11 companies were shortlisted for further analysis and research. An extensive company research was done by the team on those 11 competitors, with assistance from the client and the project mentor. Using the data collected, the consultants categorised companies on certain parameters including but not limited to market share, mode of operations, presence of differential features and internet customer reviews.
Framework Analysis: Post a thorough insight into how these industry players operate, the consultants made use of the Kano model to summarize the positioning of the competitors in the market. The framework is based on classifying companies on the basis of their features and determining their unique selling points.
About the Client
Atom is a fitness and well-being startup that attempts to solve the problem of self regulation by using the principles of behavioral psychology, game design, and Al to help people achieve their goals. It stresses the importance of long-term habit building and sustaining oneself over the fitness trajectory.
Problem Statement
Atom is planning to enter a new setup wherein they will potentially provide coaching and/or therapy: either in person or virtually, to help people in a better fashion. This is facilitated by using the principles of behavioral psychology. The organization needed our help in understanding the opportunities in this new market, the working of established market players, and how well the market is positioned overall. To work out the overall market scenario and gauge the strengths and weaknesses of key competitors, the consultants carried out extensive market research and analyzed the same using the Kano Model Framework.
Approach
Competitor Research: The team reviewed the overall market scenario to gain an insight into how well the market is addressed. The team drafted a list of 25 competitors out of which the top 11 companies were shortlisted for further analysis and research. An extensive company research was done by the team on those 11 competitors, with assistance from the client and the project mentor. Using the data collected, the consultants categorised companies on certain parameters including but not limited to market share, mode of operations, presence of differential features and internet customer reviews.
Framework Analysis: Post a thorough insight into how these industry players operate, the consultants made use of the Kano model to summarize the positioning of the competitors in the market. The framework is based on classifying companies on the basis of their features and determining their unique selling points.
Involve Learning Solutions Foundation
Strategy & Implementation
About the Client
A venture by graduates from IIT Madras, Involve is an international award-winning organisation that works with schools to develop age-appropriate leadership in seniors and improves the academics of juniors using peer teaching. It follows the approach of training and mentoring senior school students to teach their juniors and has worked with 2500+ students.
The organisation was established in 2018 and has won several prominent awards for its work since then, including the Global Engagement Summit at Northwestern University Chicago, Singapore International Foundation and so on.
Problem Statement
Ever since the onset of the online mode of education, owing to the COVID-19 pandemic, school students have faced a significant increase in terms of learning losses and worsening interpersonal skills, hampering their holistic development. Additionally, student well being has been at an all-time low.
With the State Governments strategizing the reopening of schools, certain aspects such as following SOPs and curbing the massive amount of learning losses have become vital to encourage a smooth transition back to school.
Approach
Research: The team started with a thorough preliminary research on the state government issued SOPs and understood the procedure of gradual reopening of government schools in various states of India, as well as in foreign countries. The team prepared a questionnaire survey and various Indian government officials were contacted to get real-time insights.
Synthesis: The team analyzed the SOPs to understand the current status of state protocols being followed along with addressing the delays and other complications that may have arisen while reopening schools.
Curation: Based on the research and analysis conducted, the team thoroughly ideated on the various ways certain protocols could be implemented in the reopening of Indian government schools post-COVID.
Presentation: Finally, after condensing the the data collected the recommendations were compiled into a comprehensive report which was then shared with the client.
About the Client
A venture by graduates from IIT Madras, Involve is an international award-winning organisation that works with schools to develop age-appropriate leadership in seniors and improves the academics of juniors using peer teaching. It follows the approach of training and mentoring senior school students to teach their juniors and has worked with 2500+ students.
The organisation was established in 2018 and has won several prominent awards for its work since then, including the Global Engagement Summit at Northwestern University Chicago, Singapore International Foundation and so on.
Problem Statement
Ever since the onset of the online mode of education, owing to the COVID-19 pandemic, school students have faced a significant increase in terms of learning losses and worsening interpersonal skills, hampering their holistic development. Additionally, student well being has been at an all-time low.
With the State Governments strategizing the reopening of schools, certain aspects such as following SOPs and curbing the massive amount of learning losses have become vital to encourage a smooth transition back to school.
Approach
Research: The team started with a thorough preliminary research on the state government issued SOPs and understood the procedure of gradual reopening of government schools in various states of India, as well as in foreign countries. The team prepared a questionnaire survey and various Indian government officials were contacted to get real-time insights.
Synthesis: The team analyzed the SOPs to understand the current status of state protocols being followed along with addressing the delays and other complications that may have arisen while reopening schools.
Curation: Based on the research and analysis conducted, the team thoroughly ideated on the various ways certain protocols could be implemented in the reopening of Indian government schools post-COVID.
Presentation: Finally, after condensing the the data collected the recommendations were compiled into a comprehensive report which was then shared with the client.
NEST
Marketing
About the Client
NEST is an Indian mental health advocacy platform, which strives to cater to families facing issues related to the mind, emotions, behaviour, or if their lives are being affected due to substance abuse or other forms of addictions, by providing them with much-needed support. It provides people with a space to heal, learn from their past experiences and ultimately empowers them to make informed decisions. NEST aspires to create a massive impact by tackling stigmas surrounding mental health and substance abuse.
Problem Statement
The client plans to restart its operations in 2021, for which they wanted to establish systems, to ensure a smooth and efficient reopening of its organisation. They were also looking for ways to maximise outreach to disseminate information more efficiently. Our team created a social media strategy for NEST, in addition to developing an end-to-end volunteer recruitment programme, to assist in certain key areas.
Approach
Research: The team started the project by conducting intensive social media marketing research through competitor analysis and by identifying key areas requiring volunteer assistance.
Synthesis: Consultants extensively analysed the information collected to identify issues that were representative of the organisation and derived Social Media Strategies to enable the client to establish its social media handles and increase its reach in the long run, along with providing long-term strategies in respect of SEO, Website Development and Whatsapp Business Account.
Curation: Based on the research & analysis conducted, we formulated a Social Media Strategy: suitable platforms, campaign recommendations, timeline, database for mutually uplifting collaborations, content curation; along with designing a Volunteer Program to facilitate its relaunch and to achieve its goals
Presentation: Finally, the recommendations were compiled into a comprehensive report which was then shared with the client. The team also walked the client through the methodology adopted.
About the Client
NEST is an Indian mental health advocacy platform, which strives to cater to families facing issues related to the mind, emotions, behaviour, or if their lives are being affected due to substance abuse or other forms of addictions, by providing them with much-needed support. It provides people with a space to heal, learn from their past experiences and ultimately empowers them to make informed decisions. NEST aspires to create a massive impact by tackling stigmas surrounding mental health and substance abuse.
Problem Statement
The client plans to restart its operations in 2021, for which they wanted to establish systems, to ensure a smooth and efficient reopening of its organisation. They were also looking for ways to maximise outreach to disseminate information more efficiently. Our team created a social media strategy for NEST, in addition to developing an end-to-end volunteer recruitment programme, to assist in certain key areas.
Approach
Research: The team started the project by conducting intensive social media marketing research through competitor analysis and by identifying key areas requiring volunteer assistance.
Synthesis: Consultants extensively analysed the information collected to identify issues that were representative of the organisation and derived Social Media Strategies to enable the client to establish its social media handles and increase its reach in the long run, along with providing long-term strategies in respect of SEO, Website Development and Whatsapp Business Account.
Curation: Based on the research & analysis conducted, we formulated a Social Media Strategy: suitable platforms, campaign recommendations, timeline, database for mutually uplifting collaborations, content curation; along with designing a Volunteer Program to facilitate its relaunch and to achieve its goals
Presentation: Finally, the recommendations were compiled into a comprehensive report which was then shared with the client. The team also walked the client through the methodology adopted.
An NGO Working with Women and Children
Fundraising
About the Client
Our client, founded in the year 2012 is a not-for profit organisation that focuses on child education, holistic child development and women empowerment. It works for underprivileged sections of the society by implementing models of development that are tailored to the needs of that community. Our client has undertaken multiple initiatives thereby impacting more than 3,00,000 lives.
Problem Statement
The Team worked exhaustively on potential collaborations and funding sources for the client to facilitate the smooth functioning of the organisation by focusing on government grants and a comprehensive donor database. Our team also worked to establish a wide network of organisations and NGOs for the client and provided a list of recommendations that would highly benefit the organisation.
Approach
Research: A different approach was taken for each deliverable to identify key problem areas done by exhaustive research around the functioning of our client and the development sector at large.
Synthesis: To ensure that our database was credible, the team undertook a comprehensive approach to check the reliability of the information collected and eligibility criteria to ensure that our client could benefit from the research.
Curation: The team collated all information with regards to funding sources to tap on to suitable government fundings and to potentially expand its programmes by collaborations with companies and other organisations.
Presentation: Consultants walked the client through the databases and recommendations, along with the methodologies used by the team to arrive at those solutions.
About the Client
Our client, founded in the year 2012 is a not-for profit organisation that focuses on child education, holistic child development and women empowerment. It works for underprivileged sections of the society by implementing models of development that are tailored to the needs of that community. Our client has undertaken multiple initiatives thereby impacting more than 3,00,000 lives.
Problem Statement
The Team worked exhaustively on potential collaborations and funding sources for the client to facilitate the smooth functioning of the organisation by focusing on government grants and a comprehensive donor database. Our team also worked to establish a wide network of organisations and NGOs for the client and provided a list of recommendations that would highly benefit the organisation.
Approach
Research: A different approach was taken for each deliverable to identify key problem areas done by exhaustive research around the functioning of our client and the development sector at large.
Synthesis: To ensure that our database was credible, the team undertook a comprehensive approach to check the reliability of the information collected and eligibility criteria to ensure that our client could benefit from the research.
Curation: The team collated all information with regards to funding sources to tap on to suitable government fundings and to potentially expand its programmes by collaborations with companies and other organisations.
Presentation: Consultants walked the client through the databases and recommendations, along with the methodologies used by the team to arrive at those solutions.
CLIENT TESTIMONIALS
"The module is self-explanatory and structured. It is an Indicator of how the consultants worked together to get something on the table for the children. We rest assured that we will reach out to different government schools with this module. To work with a team of educated and enthusiastic consultants has been a wonderful experience."
Child Rights and You
"The most valuable part is that we could get an extra set of a team to help us with the ground checks. It really helped us in reducing the time input for this project as the team was professional and they made it much easier to achieve our aims. We will be taking up the suggestions offered by the team and would definitely like to continue our association in future."
Books for All
"The consultants of 180 Degrees Consulting JMC displayed the spirit or teamwork, and this helped us reach some of our goals. The HNI database has a lot to explore and the presentation made by the team is designed well enough to send to prospective CSRs. The overall experience was good."
Khel Khel Mein Foundation
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